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What can I do if a PPC campaign doesn't take off or gets too little impressions?

Of course there's no single universal solution. However, there are a few things you could try - only one change at a time and preferably in this order:

  • Change the bidding strategy (We recommend maximizing the budget on clicks or sales.)
  • Raise the standard bid
  • Raise the risk level
  • Raise the budget
  • Turn off the smart budget

However, if impressions are at 0, a technical error might be occurring. Simply send us a quick service request and we'll take care of it.