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  2. PPC, Advertising & Content

Which PPC tool do you use and why?

We use Adference as an automation tool for PPC bidding because it allows us to achieve the best results on top of offering the following options:

  • Predictive bidding (machine learning)
  • Different bidding strategies (ACoS, Clicks and Sales)
  • Smart budgeting management
  • Keyword automatisation (Conversions of automated campaigns are transferred to manual campaign)