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Amazon Brand Store: Information, policies, and data submission

Stores are brand-specific self-service landing pages on Amazon that allow you to showcase content that inspires, informs, and introduces shoppers to your brand's product selection.

Shoppers reach your Store via the brand byline on Amazon (your brand's name by the product title on detail pages) and via your Store's short URL. The Store is your landing page on Amazon, where the customer is in an ad-isolated area and can focus entirely on your products. With the Brand Store you can sustainably strengthen your brand image, the customer becomes aware of your product range through cross-selling and you can link your Sponsored Brands to your Brand Store.

Guidelines

Requirements

Structure 

The brand store will be customized in each of the mobile as well as desktop versions. 

The brand store can have multiple "landing" pages. These are ideal for breaking down the content by category, for example, and also for conveying the brand's values. 

The layout on each landing page works by lining up different tile types:

All tile types are linkable. The links can forward directly to product detail pages or to a landing page in the brand store.

Data transfer to SPACEGOATS

Case 1: You want a one-pager brand store.

  1. Create a "Brand Store" folder on Google Drive. 
  2. Create a DOC file with the description of the types of tiles we will use to create your content and provide us with the image, text and linking information. 
  3. Store the image material in a separate folder in the "Brand Store" folder.
  4. Now create a ticket "Brand - Submit Brand Store". 
  5. In the ticket, submit the Gdrive link to the instructions and the images folder. 
  6. Now you can sit back and we will of course keep you updated! 

Case 2: You want to submit a Brand Store with multiple landing pages

  1. Create a folder "Brand Store" at Google Drive. 
  2. Deposit a PDF file where we can see the structure of the brand store. Images, texts and links must already be divided to the tile types in this preview in a way that is easy to understand. It must be possible to copy the text directly from the PDF in order to avoid errors.
  3. Store the image material in subfolders according to the landing page naming. (Example: 01-Homepage; 02-Category1; 03-Category2; 04-about-us)
  4. Now create a ticket "Brand - Submit Brand Store". 
  5. In the ticket, submit the Gdrive link to the instructions and the images folder. 
  6. Now you can sit back and we will of course keep you updated!