What can I do if a PPC campaign doesn't take off or gets too little impressions?

Of course there's no single universal solution. However, there are a few things you could try - only one change at a time and preferably in this order:
  1. Change the bidding strategy (We recommend maximizing the budget on clicks or sales.)
  1. Raise the standard bid
  1. Raise the risk level
  1. Raise the budget
  1. Turn off the smart budget
However, if impressions are at 0, a technical error might be occurring. Simply send us a quick service request and we'll take care of it.